u0 Marketing strategy: 4 pronged approach

• Appeal to people interested in reducing unemployment: Do you want to be part of something big? Be a disruptor?
• Appeal to missions in Kenya: “if you are sponsoring a child or orphanage in Kenya, is it time to invest in your child’s future?”
• Appeal to people who want to learn work skills: Do you want to advance your career skills? Get a career started? Bump it up a level? (Marketing/Leadership/Business skills that apply to every job)
• Appeal to buiness owners who want to scale up

Produce articles, blogs, videos, etc - promote other people’s articles, books, blogs, videos … even those in Kenya! Appeal to people to get involved and do “something”. One thing they can do is promote (copy links to social media - share interesting articles with friends and family). Tools to make this easy. Track the work being done by volunteers and part-time workers.

Terms that sell the idea:

• Human centric
• Accelerators